marketing strategy
“marketing strategy is about increasing return on your marketing investment. In other words, getting the biggest bang for your buck.”
Effective marketing strategy focuses limited resources on the best opportunities to increase sales, brand awareness and brand position.
Strategic marketing helps brands more effectively market to the right audience, in the right places, with the right message, to optimize results while controlling costs. If you require marketing strategy support, LALM Marketing can support.
our marketing strategy services
lead generation
marketing plan development
strategic content creation
market research
project examples
new product, existing market
Yellow Jacket Oil Tools, a new brand and product line, disrupts the established oil well perforation hardware market
To increase brand awareness and support sales, LALM Marketing conducted competitive analysis and developed the marketing plan, strategic content and communications tools
project breakdown
existing product, new market
Houston positions itself as a destination for international meetings, a previously under developed market
To reach international meeting planners, LALM Marketing executed an integrated campaign including digital, print and event elements in partnership with a leading trade publication
project breakdown
segmented marketing
G&H Diversified Manufacturing tailors messaging per client segment and expands video marketing program
LALM Marketing configured SalesForce CRM to enable marketing to be more precisely targeted towards the clients most likely to purchase and developed marketing content, including videos
project breakdown
thinking about WORKING with LALM Marketing?
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*banner photo: sign inside Mercantile Montrose