WHAT I'VE BEEN UP TO
Below please find a selection of freelance marketing projects completed for clients in a variety of industries, dba LALM Marketing LLC
primary marketing services:
brand development, marketing strategy, marketing project and budget management, collateral design and production, content creation, website development, social media, digital advertising, trade shows/ events, video production
MAJOR CAMPAIGN
World Petroleum Congress | USA Bid
Led marketing and brand development for the successful USA bid to host the 2021 World Petroleum Congress, an international conference with a projected economic impact of $80M. The global bid campaign reached 60 countries and was supported by leading oil and gas companies, U.S. Department of State, City of Houston, and others.
MAJOR CAMPAIGN
World Energy Congress | USA Bid
Led marketing communications and brand development for the USA bid to host the 2022 World Energy Congress. The global bid effort touched nearly 70 countries and was supported by the U.S. Energy Association, U.S. Secretary of Energy, American Gas Association, American Petroleum Institute, City of Houston, VisitHouston, and others.
BID / PROPOSAL
VisitHouston & MD Anderson Cancer Center
Developed and designed successful proposal for Houston to host the International Gastric Cancer Congress, an international event with an estimated economic impact of circa $1.9M. Designed and compiled proposal on behalf of clients MD Anderson Cancer Center, global leader in cancer research and treatment, and VisitHouston, the primary marketing arm of the city of Houston.
BID / PROPOSAL
VisitHouston, Texas Children's Hospital & MD Anderson
Developed and designed bid proposals and PowerPoint for Houston to host the International Society of Paediatric Oncology. First for SIOP 2020 (unsuccessful) and again for SIOP 2023 (Houston shortlisted, decision pending). Bid efforts were supported by Texas Children's Hospital, MD Anderson, Baylor College of Medicine, the Texas Medical Center and VisitHouston.
BRAND + WEB
Psalms Fine Homes | Luxury Custom Home Builder
Designed website, logo, business cards, letterhead, Facebook page for Houston luxury, custom home builder.
WEB + SOCIAL + PRINT
Garrison Construction Group | Commercial General Contractor
Created website, marketing collateral and social media campaigns for commercial construction general contracting firm
WEB + BRAND + MORE
JOB - Career Coaching Firm
Led rebrand— developed value proposition and messaging, website, sales PowerPoint presentation, and email marketing program for career consulting firm.
BRAND + STRATEGY
Yellow Jacket Oil Tools
Established and led marketing plan, strategy and brand development for Yellow Jacket Oil Tools from launch phase— managed rebrand, developed digital, print and event/ trade show marketing.
BID / PROPOSAL
VisitHouston
Produced website and compiled bid document for the successful proposal for Houston to host the Professional Congress & Meetings Association (PCMA) annual conference in 2021.
REPORT PRESENTATION
G&H Diversified Manufacturing
Designed, compiled content and graphically presented sales reports in an engaging way for annual sales meeting (PowerPoint - 192 slides). Also managed website updates and email marketing.