world petroleum congress
world petroleum congress
united states bids to host the world petroleum congress
The World Petroleum Congress (WPC) attracts top executive and government leaders in the oil and gas industry from around the world.
The United Stated bid and competed to host this prestigious event on three, consecutive occasions:
WPC 2014 - Awarded to Russia
WPC 2017 - Awarded to Turkey
WPC 2021 - Awarded to USA (Houston, TX)
Bid marketing efforts touched over 60 countries and were supported by leading oil and gas companies, the U.S. Department of State, the City of Houston, VisitHouston, Houston First Corporation, and other partners.
MY Role - Marketing lead for:
WPC 2014 Bid as International Marketing Manager for VisitHouston (~2009-2010)
WPC 2021 Bid dba LALM Marketing (2016-2017)
WPC 2021 Organizing Committee (2017-2019)
Project Included
Global Effort | 60+ Countries
Websites (3) / App (1)
USA Bid Document Design
Content Creation / Copywriting
Executive Speech / Talking Point Scripting
Sales & Board Presentation Development
Videos - Concept, Script & Art Direction
Print Collateral - Design & Production
Logo & Brand Development
Long Term Project Management (2016 - 2019)
*WPC 2021 was originally WPC 2020 but the event was postponed due to the COVID-19 Pandemic.
Bid marketing
Bid marketing
bid / proposal marketing
Marketing campaigns included digital, print, videos, PowerPoint and live event / trade show marketing that targeted a select, global audience of high-level executive and government decision makers.
For WPC 2021, I conceptualized and designed all content, with the exception of videos. I scripted and art directed videos, but outsourced production.
Click the button/ video the view examples of WPC 2021 bid marketing. WPC 2021 marketing is now offline as the bid and event period has closed.
Tradeshow Marketing
Tradeshow Marketing
EVENT marketing at wpc 2017 in istanbul to promote wpc 2021 in houston
Highlighting Convenience & Fun
WPC attendees are familiar with Houston oil and gas, but they are not aware of Houston leisure/ tourist options. For this reason, marketing to promote WPC 2021 in Houston focused on leisure to strengthen the case (beyond business incentives) to attend WPC 2021 in Houston. See examples below. In addition to print marketing, I provided copywriting / content for a feature article to promote WPC 2021 in Upstream industry publication.
Marketing Collateral DESIGN & PRODUCTION
fan print promotional piece, delegate bag insert, post cards, banners, table tents, micro-fiber cloths, lapel pins
